| Source inventory | Which ad, call, form, CRM, operations, payment, and messaging sources exist across the client portfolio and which sources are active for reporting. | Review the current connector list, source categories, provider status, selected resources, client workspace scope, and whether each source has a reporting role. |
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| Setup requirements | Missing setup such as credentials, selected account, selected form, webhook readiness, mapped pipeline stage, or required provider resource. | Compare each connector against setup requirements before the source is treated as ready for dashboard cards, Ask Data answers, reports, or exports. |
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| Sync history and freshness | Recent sync attempts, latest success, latest failure, cadence, normalized event count, provider error, stale state, and consecutive failures. | Use connector health and recent sync runs to identify source drift before a stale connector feeds reporting or client-ready recommendations. |
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| Required fields and card support | Whether imported records contain the fields needed for spend, leads, calls, jobs, invoices, payments, ROAS, source performance, and campaign rows. | Check source fields against metric definitions, dashboard card eligibility, report sections, and unsupported-state behavior before the report path is approved. |
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| Report readiness | Which reports, weekly insights, Ask Data answers, and exports can rely on the connector, and which outputs need a gap message or another source. | Trace source readiness into dashboards, report snapshots, weekly delivery, Ask Data citations, export paths, and disclosure boundaries. |
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