| Connect demand and outcome sources | The leak path starts with ad, call, form, CRM, booking, invoice, payment, and private source coverage for the client workspace being reviewed. | Integration, source coverage, and connector setup pages show which records are available and which source gaps still affect the client. |
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| Match each lead to the revenue path | SIRJ checks whether demand records can move through lead, booking, invoice, payment, and report states without turning missing evidence into revenue. | Lead-to-revenue matching and attribution methodology expose match confidence, no-match reasons, revenue state, and excluded records. |
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| Detect stale, missing, or blocked paths | The product flags paths where a source is stale, follow-up is missing, a lead is not worked, spend cannot be matched, or revenue is not yet collected. | Connector health, data validation, and dashboard attention states show why the system is flagging the gap and what record needs review. |
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| Route the alert to the right user | Once the leak is source-backed, SIRJ routes it to the client workspace, alert feed, digest, dashboard card, or review queue depending on severity and owner. | Notification delivery and client workspace pages explain who receives the item, how it is grouped, and where the fix path starts. |
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| Hold or publish the client-facing proof | If the leak is resolved or clearly supported, it can reach dashboards, weekly reports, Ask Data, exports, and client-ready summaries. If not, the item stays held. | Human review, reports, sample report, and exports pages show how supported revenue evidence travels into the client-facing artifact. |
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