| Monthly reporting labor | Monthly reporting hours × loaded hourly cost | Hours spent building, checking, exporting, explaining, and revising client reports in a normal month. | Use this number to compare against the monthly plan, but do not count one-time cleanup as recurring savings. |
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| Client workspace coverage | Active client workspaces that need invoice-backed reporting this month | The client count that needs connected reporting now, not every account the agency might someday manage. | Workspace count maps directly to plan fit: Starter for first proof, Growth for recurring agency reporting, Scale for portfolio operations. |
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| Source coverage score | Required source categories covered ÷ required source categories for the revenue claim | Ad source, call or form lead, CRM or job system, invoice source, payment source, and any messaging follow-up source needed to explain the client outcome. | A high score means the buyer can expect stronger proof. Missing invoice or payment coverage should be treated as an unsupported revenue claim until connected. |
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| Number dispute cost | Client review calls about disputed numbers × average resolution time × loaded hourly cost | Count the monthly calls, Slack threads, spreadsheet revisions, and follow-up explanations caused by unclear source lineage. | This value connects trust pages to pricing: lineage, metric definitions, and connector health are economic controls, not decorative trust badges. |
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| Plan-fit threshold | Recurring reporting labor replaced + disputed-number cost + retained account value protected | Only include retained account value when there is a real client renewal, churn, upsell, or budget-defense conversation tied to revenue proof. | The output should recommend the lowest plan that covers the real operating need, then explain what would justify moving up. |
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